Frequently Asked Questions

Over the years in the Funeral Home Marketing side of the business we have been asked a lot of questions, here are the top FAQ’s we get on a daily, monthly and yearly basis with answers. If your question is not listed please feel free to contact us.

A recent study from google and indeed jobs shows that hiring a full time digital marketing manager will cost your company between 55k-85k per year on average which can be pretty high for some small funeral homes out there. 

So for a dedicated company like Blue Jay Funeral Marketing it would cost you roughly 10% of what it would cost to hire a full time staff. Do yourself a favor and hire us to take care of your marketing while you take care of your families needs and we will save you a good amount of money.

Marketing a funeral home requires a sensitive and compassionate approach, recognizing the delicate nature of the services you provide. Here are some strategies to effectively market a funeral home:

  1. Develop an Online Presence:

    • Create a professional and empathetic website that provides information about your funeral home, services offered, and contact details.
    • Utilize SEO techniques to ensure your website appears in search engine results when individuals search for funeral services in your area.
  2. Engage in Local SEO:

    • Optimize your online presence for local search. List your funeral home on Google My Business and other local directories.
    • Use location-specific keywords to enhance visibility in local search results.
  3. Social Media Marketing:

    • Develop a compassionate social media strategy. Share relevant content, such as grief support resources, memorial service announcements, and educational content about funeral planning.
    • Engage with your community through thoughtful and supportive interactions.
  4. Content Marketing:

    • Create informative content on your website, including blog posts or articles about funeral planning, coping with grief, and other related topics.
    • Showcase the human side of your funeral home through stories and testimonials to connect with your audience.
  5. Email Marketing:

    • Build a mailing list of individuals who have shown interest in your services or have used them in the past.
    • Use email marketing to share updates, educational content, and information about upcoming events or services.
  6. Networking and Community Involvement:

    • Establish relationships with local churches, community organizations, and healthcare providers.
    • Attend community events, sponsor local activities, and consider hosting workshops or support groups related to grief and loss.
  7. Online Reviews and Testimonials:

    • Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, or your website.
    • Respond to reviews, demonstrating your commitment to customer satisfaction and compassionate service.
  8. Traditional Advertising:

    • Utilize traditional advertising methods such as local newspapers, community bulletin boards, or radio to reach older demographics who may not be as active online.
  9. Partnerships with Hospices and Healthcare Providers:

    • Establish partnerships with local hospices, hospitals, and healthcare providers to become a recommended service for end-of-life care.
  10. Offer Educational Workshops:

    • Host workshops or seminars on topics like pre-planning, coping with grief, or estate planning to position your funeral home as an informative resource.

Remember, marketing for a funeral home requires a delicate balance between promoting services and showing empathy. Focus on building trust within your community and providing valuable support during challenging times.

Marketing your funeral home is essential for several reasons, as it helps you establish a meaningful connection with your community, build trust, and ensure that your services are known and accessible when needed. Here are some compelling reasons to market your funeral home:

  1. Community Awareness:

    • Marketing ensures that your funeral home is known within the community. When individuals face the need for funeral services, they are more likely to turn to a familiar and trusted name.
  2. Build Trust and Credibility:

    • Effective marketing builds trust by showcasing your funeral home’s compassionate and professional approach. Credibility is crucial in the funeral industry, and marketing helps establish a positive reputation.
  3. Differentiation from Competitors:

    • In a competitive market, marketing allows you to differentiate your funeral home from others. Highlight your unique services, personalized approach, and community involvement to stand out.
  4. Pre-Planning Promotion:

    • Marketing enables you to educate the community about the importance of pre-planning funeral services. Emphasize the benefits of pre-planning for individuals and their families.
  5. Supportive Resources:

    • Use marketing channels to share grief support resources, educational content, and information about coping with loss. This demonstrates your commitment to providing holistic support beyond funeral services.
  6. Online Presence and Accessibility:

    • A strong online presence through marketing ensures that your funeral home is easily accessible to individuals searching for services on the internet. This includes having a user-friendly website and active social media profiles.
  7. Connection with New Generations:

    • Younger generations often use digital channels to search for services. Marketing helps you connect with these demographics through online platforms, ensuring your funeral home remains relevant.
  8. Customer Relationship Management:

    • Marketing facilitates ongoing communication with your community. It allows you to maintain relationships with past clients, keep them informed about your services, and address their needs over time.
  9. Adaptation to Changing Demands:

    • By actively marketing your funeral home, you stay attuned to changing consumer preferences and demands. This adaptability ensures that your services align with the evolving needs of the community.
  10. Educate and Inform:

    • Marketing provides an avenue to educate the public about funeral traditions, options, and legal considerations. This information empowers individuals to make informed decisions during challenging times.

In summary, marketing your funeral home is a proactive way to build awareness, trust, and lasting connections within your community. It allows you to be a supportive presence during both the immediate and pre-planning stages, ensuring that families feel confident in choosing your services during times of loss.

You will need to market your funeral home business to attract customers. There are several ways to market your business, including online and offline marketing. You can do online marketing through search engine optimization (SEO), social media, ad campaigns, your website, and online directories. Online marketing typically costs $500-$1,000 per month. 

You can do offline marketing through print, radio, and TV ads. Offline marketing costs typically $1,000-$2,500 per month. As we move into the digital age and especially with AI technology and newspapers becoming a thing of the past online marketing is great for reaching new generations and audiences.

Adults aged 50+ are the fastest growing age group to engage in social media, which is also the same age group that is the highest percentage of adults who are interested and thinking about end of life planning. This is why social media is essential for your business. 

When marketing your funeral home, it’s important to recognize that your services may appeal to a broad range of age groups, as end-of-life planning is relevant to individuals at various stages of life. Therefore, your marketing strategy should be inclusive and consider the needs and preferences of different age groups. Here’s a breakdown of potential target age groups:

  1. Elderly Population (65+):

    • Reason: This demographic is more likely to be thinking about end-of-life planning and may be interested in pre-planning funeral services.
    • Marketing Approach: Emphasize the importance of pre-planning, highlight your experience in serving the elderly, and offer personalized services tailored to their needs.
  2. Middle-Aged Adults (40-64):

    • Reason: Individuals in this age group may be considering or actively involved in estate planning, including funeral arrangements.
    • Marketing Approach: Focus on the peace of mind that comes with pre-planning, stress the convenience of taking care of such arrangements in advance, and highlight your expertise in handling these matters.
  3. Younger Adults (25-39):

    • Reason: Younger adults may be interested in funeral pre-planning or may need funeral services for a loved one.
    • Marketing Approach: Utilize digital marketing, social media, and educational content to reach this age group. Emphasize the importance of planning ahead and provide information about your supportive and empathetic services.
  4. Digital Natives (18-24):

    • Reason: Young adults in this category may turn to online platforms when seeking information about funeral services.
    • Marketing Approach: Leverage digital marketing channels, social media platforms, and online content to engage with this demographic. Focus on making your services accessible and approachable.
  5. All Ages (General Community):

    • Reason: The general community, regardless of age, needs to be aware of your funeral home’s services, especially in the event of immediate needs.
    • Marketing Approach: Utilize a mix of traditional and digital marketing methods to reach a broad audience. Community engagement, local events, and partnerships with organizations can also contribute to overall visibility.

Remember that while certain age groups may be more likely to engage in pre-planning, funeral services are ultimately needed by individuals of all ages. Your marketing strategy should balance the various needs and preferences across different demographic groups within your community. Tailor your messaging to resonate with the specific concerns and considerations of each age group, emphasizing the caring and supportive nature of your funeral home’s services.

There are several companies out there who offer and provide the same digital marketing services as we do. Where our company stands out is we are a smaller family owned business which allows us to focus on you as a client in a personal aspect of things, we only help funeral homes and as a third generation of funeral home owners we know the industry.

Because we are a family owned business we would also like to say we don’t take on several clients from the same area so there are no conflicts of interest between clients.

The timeline for seeing results from Search Engine Optimization (SEO) efforts can vary based on several factors, including the competitiveness of your industry, the existing state of your website, the quality of your SEO strategy, and the algorithms of search engines. Here are some general expectations for different stages of the SEO process:

  1. Initial Changes (1-3 Months):

    • The initial changes made to your website, such as on-page optimization and technical improvements, may start to show some impact within the first few months. However, significant changes might not be immediately apparent.
  2. Indexing and Crawling (2-4 Months):

    • Search engines need time to crawl and index the changes made to your site. This process can take a few weeks to a few months. During this time, your site may start to appear in search results for some long-tail keywords.
  3. Building Authority (4-6 Months):

    • Building the authority of your website, which involves acquiring backlinks and creating quality content, is an ongoing process. You may start to see improvements in your rankings as search engines recognize your site’s credibility.
  4. Measurable Improvements (6-12 Months):

    • It often takes several months, possibly up to a year, to see measurable improvements in your website’s organic traffic, keyword rankings, and overall visibility. Consistent efforts in content creation, link building, and technical SEO are crucial during this period.
  5. Long-Term Growth (12+ Months):

    • Long-term SEO success involves continuous efforts. Over time, as your site gains authority and trust, you can expect to see sustained growth in organic traffic and improved rankings. However, SEO is an ongoing process, and staying competitive requires ongoing optimization.

It’s important to note that these timelines are general estimates, and results can vary based on individual circumstances. Additionally, some changes, such as algorithm updates or major industry shifts, can influence the speed at which you see results.

To maximize the effectiveness of your SEO efforts, focus on creating high-quality, relevant content, improving user experience, and building a strong online presence. Regularly monitor and analyze your website’s performance using tools like Google Analytics and Search Console to assess the impact of your SEO strategy and make adjustments as needed.

The timeline to see results from Pay-Per-Click (PPC) advertising campaigns can vary based on several factors, including your industry, campaign settings, and the competitiveness of your chosen keywords. Here’s a general overview:

  1. Immediate Visibility (Within Days):

    • PPC ads provide almost immediate visibility once the campaign is launched. Your ads can start appearing in search engine results or on other platforms within a few hours or days.
  2. Clicks and Traffic (Within Weeks):

    • You should start seeing clicks and traffic to your website shortly after launching the PPC campaign. The exact timeline depends on factors such as bid competitiveness, ad relevance, and targeting accuracy.
  3. Data Collection and Optimization (2-4 Weeks):

    • The initial weeks of a PPC campaign are crucial for data collection. Analyze performance metrics, including click-through rates (CTR), conversion rates, and keyword performance. Use this data to optimize your ad copy, targeting settings, and bid strategy.
  4. Conversion Tracking (1-2 Months):

    • If your campaign involves conversion goals, such as form submissions or purchases, it may take a month or more to accumulate enough data for meaningful insights. Use this information to refine your targeting and ad messaging.
  5. Continuous Optimization (Ongoing):

    • PPC campaigns require ongoing optimization for sustained success. Continuous adjustments to bidding strategies, ad creatives, and targeting help improve performance over time.
  6. Long-Term Growth and Refinement (3-6 Months and Beyond):

    • As your campaign matures, you can refine your targeting based on the data collected. Adjustments may involve modifying ad copy, expanding or narrowing keywords, and optimizing landing pages for better conversion rates.

It’s important to note that while PPC provides quick visibility, achieving optimal performance and return on investment often requires ongoing attention and refinement. Regularly monitor key performance indicators, conduct A/B testing, and adapt your strategy based on the evolving needs of your target audience and changes in the competitive landscape.

Additionally, the type of product or service you are advertising can influence the timeline. Some businesses see rapid results, especially for products with high demand, while others may require more time for brand awareness and trust to build.

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